ad specifications

Please refer to the following guidelines when submitting ad materials to Northern Ohio Live magazine.

General Information

Bleed – NOL and Full Size Special Sections
No additional charge. Available only on full page, 2/3 page, 1/2 page horizontal (3 column), and 1/3 page vertical (outside column only) ads. For electronic supplied files, leave 1 inch of editable area around to accomodate for placement on either left or right hand pages. Supplied film needs to follow the same requirements, but film will be blocked out as needed.

Bleed – Digest
No additional charge. Available only on full page, 1/2 page horizontal, and vertical ads (outside column only).

Printing Requirements
Printed web offset on 45-lb coated stock. Covers on 70-lb stock, unless otherwise noted for special sections.

All images should be compatible with Photoshop 7.0. Black-and-white photos should be scanned at 300 dpi grayscale. 4-color images should be scanned at 300 dpi as CMYK. RGB images will be converted to CMYK, and some distortion may occur. JPEGS will be converted to TIFFs.

Scan your photograph or transparency as close to the actual reproduction size as possible.

Black-and-white copy, camera-ready art scaled to size may be submitted. Photographs and artwork with complete layout work and keyline are acceptable. Final reproduction quality is contingent on sharpness of artwork furnished. Images scanned from preprinted pieces, such as catalogs, brochures or newspapers, may tend to print more distorted and of lower quality than scans of original photographs, transparencies or slides.

Color
We do not support spot color printing. Two-color and three-color ads must be produced in CMYK.

Matching 4-color process proofs: Because of the differences in equipment, paper and inks, imposition color conflicts and other conditions between proofing and production pressroom operations, a reasonable variation in color between color proofs and the completed job may occur and will constitute acceptable delivery.

Proofs must be supplied on all 4-color advertising. Publisher assumes no liability if electronic proof does not accurately reflect supplied files.

NOL & Full Size Special Sections

Size	Width		Height
Full page bleed	8-1/4"	x	11-1/8"
Full page trim	8"	x	10-7/8"
Full page non-bleed	7"	x	10"
2/3 page	4-5/8"	x	10"
1/2 horizontal	7"	x	4-7/8"
1/2 vertical	4-5/8"	x	7-3/8"
1/3 horizontal	4-5/8"	x	4-7/8"
1/3 vertical	2-1/4"	x	10"
1/4 page	3-3/8"	x	4-7/8"
1/6 horizontal	4-5/8"	x	2-3/8"
1/6 vertical	2-1/4"	x	4-7/8"
1/12 page	2-1/4"	x	2-3/8"

Digest Size

Size	Width		Height
Bleed	5-1/2"	x	8-5/8"
Trim	5-3/8"	x	8-3/8"
Full page	4-3/4"	x	7-3/4"
1/2 horizontal	4-3/4"	x	3-3/4"
1/2 vertical	2-1/4"	x	7-3/4"
1/4 horizontal	4-3/4"	x	1-7/8"
1/4 vertical	2-1/4"	x	3-3/4"
1/8 horizontal	4-3/4"	x	15/16"
1/8 vertical	2-1/4"	x	1-7/8"

Mechanical Charges
Advertisers needing ad production will be charged for electronic design, scanning, film and proofs at prevailing rates. One proof will be sent at advertiser’s request on ads prepared in-house. Minimum charge is $25.

Supplied ads needing additional production, including color proofs, will also be charged at prevailing rates.

Further Questions?
E-mail the creative department or call (216) 721-7850.

Supported File Types (For MAC)
For ads not requiring alterations, high-res, print-quality PDF files are preferred. All fonts need to be embedded properly, without subsetting. All color images need to be CMYK. The following file types are also supported:

• QuarkXPress 6.5
• Illustrator 10.0
• Freehand 10.0
• Photoshop 7.0
• InDesign CS

PC files
Contact the Production Manager to discuss compatibility before submitting PC files.

Fonts
Use only postscript fonts. If Truetype fonts are supplied with an ad, we will substitute Mac-compatible fonts. We support Adobe and Bitstream type libraries.

Ads submitted using Illustrator and Freehand must have fonts converted to outlines or paths to eliminate the need for supplying or substituting fonts.

Images & Scans
All images should be compatible with Photoshop 6.0 or higher. Black-and-white photos should be scanned at 300 dpi grayscale. 4-color images should be scanned at 300 dpi as CMYK. RGB images will be converted to CMYK, and some distortion may occur. JPEGs will be converted to TIFFs.

Scan your photograph or transparency as close to the actual reproduction size as possible.

Black-and-white copy, camera-ready art scaled to size may be submitted. Photographs and artwork with complete layout work and keyline are acceptable. Final reproduction quality is contingent on sharpness of artwork furnished. Images scanned from preprinted pieces, such as catalogs, brochures or newspapers, may tend to print with more distortion and lower quality than scans of original photographs, transparencies or slides.

Color
We do not support spot color printing. Two-color and three-color ads must be produced in a CMYK.

Matching 4-color process proofs
Because of differences in equipment, paper and inks, imposition color conflicts and other conditions between proofing and production pressroom operations, a reasonable variation in color between color proofs and the completed job may occur and will constitute acceptable delivery.

Proofs must be supplied on all four-color advertising. Publisher assumes no liability if electronic proof does not accurately reflect supplied files.

Client Approvals
All ads, including those not requiring alterations, are submitted for client approval. Clients are asked to confirm no communication or technical errors have occurred in the processing of their ad. All ads are proofread, but no suggested changes are made without client approval.

Questions?
Contact the Production Manager at 216/721-7850, ext. 160, or e-mail rurban@rightupmedia.com.

Sending Materials

Compatible media

• CD-ROM
• Zip disk (100MB & 250MB)

Materials will be returned on request only. Please be sure to include “ship to” address and clear, accurate instructions.

Mail
Northern Ohio Live Advertising
2026 Murray Hill Road, Suite 103
Cleveland, Ohio 44106

E-mail
advertising@rightupmedia.com

Fax
216/721-7851, ATTN: Advertising